At the Carson College of Business, I’m proud to lead a community that includes more than 30,000 alumni, students, and supporters of the college. Together, we are creating opportunities through the study of business. Holiday retail survey indicates preference for in-store shopping Nearly half of Pacific Northwest consumers do most or all of their shopping in-store, demonstrating the staying power of brick-and-mortar stores in the region, according to the Carson College’s annual holiday retail survey. Nomad Go lands $2.7 million in Venture Capital Funding Alumnus Jonah Friedl is the cofounder of Nomad Go, a startup that uses artificial intelligence to measure customer experiences at quick-serve restaurants and retail stores. The company, which just landed $2.7 million in venture capital funding, grew out of Friedl’s work as a student entrepreneur at WSU. A Mother’s Persistence Inspires Son to Pursue a Business Degree Maria Luisa Rodriguez earned a business degree at WSU Tri‑Cities last year after taking one to two classes at a time while her children were growing up. Her hard work inspired her son, Mario, to follow in her footsteps. How Personal Relationships and Technology Drive Innovation For successful entrepreneurs, “let’s stay in touch” is more than an empty saying. Maintaining social ties with former colleagues helps entrepreneurs get new ideas for their companies, says Arvin Sahaym, a Carson College researcher. Jessica Murray’s culinary journey to a Ph.D. Jessica Murray had the chance to test a new type of flour for use in pizza crusts during her undergraduate years. The opportunity to do research put this hospitality and business management student on the path to earning a Ph.D.

eDividend Month 2018 - News from the Carson College of Business at WSU Carson College of Business, Washington State University PO Box 644750, Pullman, WA 99164-4750