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As the year draws to a close, I want to express my deep gratitude for all you do to support the Carson College of Business.
Our strength comes from the power of our community—not only our faculty, staff, and students, but the
38,000-plus alumni and friends who share our vision for providing a first-class business education and
contributing to a diverse and vibrant Pacific Northwest economy.
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A $3.5 million gift from an anonymous donor has established the Carson College of Business Endowed Program for
Student Success in Accounting. The program will help accounting students with communication and leadership
skills development, career consulting, and networking opportunities.
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The Center for Entrepreneurship is helping WSU athletes navigate new NCAA policies allowing them to profit from their name,
image, and likeness. In a one-credit class, student-athletes learn about developing their own brand, contracts,
digital marketing, and taxes.
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Many Pacific Northwest residents are excited to return to in-store shopping, according to the college’s fifth annual holiday shopping
survey. However, the COVID-19 pandemic continues to have a tremendous impact on consumer behavior, and perceptions
about safety protocols differ greatly across the region, the survey reveals.
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Mint farmer Mike Seely thought he’d have to find another crop when prices for commodity mint oil plunged in the early 2000s.
Instead, he used the knowledge from his Carson College MBA to develop a line of mint candies. Seely’s peppermint patties
are featured in Burgerville’s mint patty shakes, and his candies are sold at Whole Foods, New Seasons, and other specialty grocers.
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About 125 Pullman students are taking classes in the Professional Sales Program. Students from all majors are welcome
in the program, which got its start at WSU Vancouver. They learn skills for business-to-business sales or persuasive
communication.
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